Envisionwise Brand Guide
Primary Font
OSWALD Weight 700
Secondary Font
Open Sans, san-serif
Alternate Font
Roboto
Headings
Heading 1
Heading 2
Heading 3
Primary Blue is #1e69fc
Secondary Blue is #3090fd
Logo
The main logo has a blue gradient and a pill-shaped outline. (1000px wide JPG below)
The logo fades from #1e69fc to #3090fd
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White Logo
This logo is white with a pill-shaped outline, transparent, 1000px wide PNG .
Black Logo
This logo is black with a pill-shaped outline, transparent, 1000px wide PNG .
Social Icon
The main logo has a blue gradient and a pill-shaped outline. (1000px wide below)
Social Media
For the time being, the instagram page shall follow the following patteren:
Every other post shall be a black background quote, text, infographic.
Every other post shall be highlighting a product, event, or client.
Content here is for partners, station owners, station staff, and prospective clients.
Facebook can be more loose in its content; highlighting product announcements, feature upgrades, clients, events, press releases, and partnerships. Content here is for partners, station owners, station staff and prospective clients.
LinkedIn should be limited to press releases and event announcements. Content here is more for current partners, station owners, and prospective clients.
Twitter is the most flexible and most ancillary. Content here is meant to appeal to the widest audience.