Your website should be more than an online brochure—it should be working around the clock to generate revenue, engage listeners, and provide value to your local community.

Here are three opportunities every station should be considering.

 

 

1. Your Website

Your website is your digital storefront. Beyond displaying your brand, it can become a powerful revenue platform.

Create new opportunities with:

• Display advertising

• Sponsored contests

• Local news sponsorships

• Community calendars

• Event promotions

• Photo / voting contests

• Featured businesses

• Premium content

• And much more

The more reasons listeners have to visit your website, the more opportunities your sales team has to create recurring digital revenue.

2. Alexa Skills

Smart speakers continue to be an important listening platform—and they create sponsorship opportunities that don't exist anywhere else.

Custom Alexa Skills can include:

• Sponsored pre-roll messages

• Sponsor mentions before streams begin

• Song requests

• Exclusive content for Alexa listeners

• Weather or local information

• Hidden keywords for contests and promotions

• Listener engagement tools

Every Alexa interaction is another opportunity to strengthen your brand while creating sponsor value.

3. Local Business Directory

Become the online hub for your community.

A Business Directory helps local businesses gain exposure while creating a new recurring revenue stream for your station.

Offer businesses:

• Premium directory listings

• Featured placement

• Photos and videos

• Coupons and promotions

• Links to websites and social media

• Enhanced business profiles

It's valuable to your community, valuable to local businesses, and valuable to your bottom line.

 

Ready to Grow Your Digital Revenue?

Our Summer Savings promotion makes it even easier to add new revenue-generating features to your station.

Visit: promo.envisionwise.com

Let's build digital products your listeners will use—and your advertisers will love.

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