#5) E-Club & Text Club: A MEMBERS-ONLY SECTION WHERE YOUR LISTENERS WILL RECEIVE EXCLUSIVE SPONSORSHIP CONTENT
- Newsletters & E-Clubs Pages
- Newsletters tend to make a readers feel special, more personal.
- Newsletters let you engage with readers on their time, considered a ‘safe space’.
- Newsletters provide a valuable advertising spot with engaged audience.
- Newsletters deliver a positive reading experience while delivering messages or campaigns that are most relevant to your subscribers.
- Create Member Only website pages that is only available to subscribers, make your audience feel special.
- Example: Big Country Newsletter
- Text Messaging Clubs
- Engagement becomes easy and instant when station offers texting to listeners
- Offer a personalized and on-demand experience that listeners and advertisers want
- Setup auto responders that include advertisements or form links for promotions and contests
- Increase revenue by offering a keyword to your client and running a promotion
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