#3) Contesting:GUARANTEE TRAFFIC TO YOUR STATION’S WEBSITE WITH CONTESTING
Listener’s love winning free stuff! Contests can attract interest to your company or brand. Create a buzz with contests. Keep it simple, listeners need simple to avoid confusion.
Contests are fantastic opportunity to engage with listeners and encourage local businesses to participate in your station contest.
Photo contests, extremely popular & effective. Contests can create a ripple effect in marketing, as your listeners naturally become the advertiser for your brand.
Photos submitted by visitors can easily become content for the radio station to be shared in blogs or social media.
Contest online entry forms can capture listener data.
Contests can give customers a feel-good moment and to contribute to word-of-the mouth advertising for your station, as they naturally tell others about the opportunity.
Contest Ideas:
Photo Contest (Cutest Pet, Best Costume, Coolest Couple)